Posts Tagged #SocialMediaMarketing

Best Digital Marketing Agencies in India

Everything is becoming Digital. People are now accessing information on their mobile devices and industries are trying to match up with this fast-paced technology.

Presently every business needs a stronger presence on the digital platform to drive more and more customers.

It becomes a significant part of the overall marketing strategy of most of the Indian companies.

Sooner, Digital marketing will take over traditional media as it enables businesses to interact with customers in real-time.

However, the most successful businesses find it tricky to build effective campaigns and strategies as they don’t have the knowledge of all these channels.

This is where a digital marketing agency steps in. But, one needs to decide wisely when it comes to digital marketing agencies in Pune.

Here is a list of 100 best digital marketing agencies that have made a strong presence in the Indian and Global Market. Read more

Common SEO Interview Questions And Answers

Common SEO Interview Questions And Answers

With the increasing scope of digital marketing career, SEO jobs became quite popular. If you’re getting ready for SEO interview, here may be a list of a number of the most popular SEO interview questions and answers.

  1. What is SEO?

SEO or Search engine optimization is a set of activities undertaken by people to make their website or web-page more comprehensible/attractive for the search engine algorithm. When a web-page or website is properly optimized, it appears in top positions for the queries on a search engine.

The purpose of SEO is to increase the organic or unpaid traffic to your website or web-page through organic search engine results.

  1. What is on-page & off-page SEO?
  • On-page: The process of optimizing web pages by influencing internal factors like content quality, HTML source code, content structure, keyword density, Meta title and description, page title, URL structure, internal linking, etc. is called on-page SEO.
  • Off-page: Improving the performance of a website on a search engine with the help of external factors like link building, blog directory submissions, forum submissions, social bookmarking, social media engagement, etc. is called Off-page SEO.
  1. Apart from Google what other search engines can you name?

Some of the popular search engines other than Google are:
Bing, Yahoo, Baidu, Ask.com, Vimeo, DuckDuckGo, and Yandex

  1. What is crawling & indexing? 

Read more

What is DA & PA and How to Increase DA/PA Authority in MOZ

Domain Authority

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs. Read more