Posts Tagged #SMO

Common SEO Interview Questions And Answers

Common SEO Interview Questions And Answers

With the increasing scope of digital marketing career, SEO jobs became quite popular. If you’re getting ready for SEO interview, here may be a list of a number of the most popular SEO interview questions and answers.

  1. What is SEO?

SEO or Search engine optimization is a set of activities undertaken by people to make their website or web-page more comprehensible/attractive for the search engine algorithm. When a web-page or website is properly optimized, it appears in top positions for the queries on a search engine.

The purpose of SEO is to increase the organic or unpaid traffic to your website or web-page through organic search engine results.

  1. What is on-page & off-page SEO?
  • On-page: The process of optimizing web pages by influencing internal factors like content quality, HTML source code, content structure, keyword density, Meta title and description, page title, URL structure, internal linking, etc. is called on-page SEO.
  • Off-page: Improving the performance of a website on a search engine with the help of external factors like link building, blog directory submissions, forum submissions, social bookmarking, social media engagement, etc. is called Off-page SEO.
  1. Apart from Google what other search engines can you name?

Some of the popular search engines other than Google are:
Bing, Yahoo, Baidu, Ask.com, Vimeo, DuckDuckGo, and Yandex

  1. What is crawling & indexing? 

Read more

What is Drip marketing?

What do you understand by Drip marketing?

Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages typically take the shape of email marketing, though different media also can be used. Drip marketing is distinct from different database marketing in 2 ways: (1) the temporal order of the messages follow a pre-determined course; (2) the messages are dripped in a very series applicable to a selected behavior or standing of the recipient. it’s also generally machine-controlled.

 Media

Email. The foremost usually used kind of drip marketing is email marketing, because of the low value related to causation multiple messages over time. Read more