Posts Tagged #SearchEngineOptimization

Best Digital Marketing Agencies in India

Everything is becoming Digital. People are now accessing information on their mobile devices and industries are trying to match up with this fast-paced technology.

Presently every business needs a stronger presence on the digital platform to drive more and more customers.

It becomes a significant part of the overall marketing strategy of most of the Indian companies.

Sooner, Digital marketing will take over traditional media as it enables businesses to interact with customers in real-time.

However, the most successful businesses find it tricky to build effective campaigns and strategies as they don’t have the knowledge of all these channels.

This is where a digital marketing agency steps in. But, one needs to decide wisely when it comes to digital marketing agencies in Pune.

Here is a list of 100 best digital marketing agencies that have made a strong presence in the Indian and Global Market. Read more

SEO Basics: What is content marketing?

Content marketing consists of all marketing activities that specialize in creating and sharing information. It should be a part of every SEO strategy, but it’s also crucial for branding. The concept of content marketing is that sharing valuable information may be a good way to attract an audience and to create a brand. Blogging is one among the foremost well-known ways of content marketing. During this post, I’ll explain what content marketing is, why content marketing is very important for SEO and the way you should create a content marketing strategy.

What is Content Marketing?

Sharing valuable information for free of charge is the very essence of content marketing. Your audience will like the knowledge and can perceive you and your company as experts during a particular field. Within the end, your expertise are going to be the rationale why people will buy your products or services. Read more

Guest Blogging: The Ultimate Guide

Why Guest Blog?

If you’re wondering about the “what’s?” or “why’s?” of guest blogging then they’re going to be covered here. To begin with, let’s explain what guest blogging actually is. In it’s simplest form, guest blogging is the exchange of content from one blogger to another, for a site which the author does not own.

In essence, someone (you, perhaps?) writes content for another website and this act makes you a ‘guest blogger.’ If you’re wondering what you get in return with more specifics than the typical “exposure” response then let me give you a run-down:

  • Links – Links control the web. If you want rankings on Google, you need links. If you want authority in your niche, you need links. If you want traffic from other blogs, you need links. Guest blogging is a fairly easy way to get custom anchor-text, high quality one way backlinks to your website. There are few other techniques so effective.
  • Traffic – There are millions of webmasters out there and they’re all competing for targeted eyeballs online. Guest blogging is not only a way to get one fundamental of the web – links – but also another fundamental: traffic. The difference between someone who makes money online and someone who doesn’t, is generally because one has a website which gets traffic. It’s that important, and guest blogging provides it.
  • Subscribers– Not everything is about web spiders and the big G of course; the readers of a blog are more important than anything else. This, of course, is why so many bloggers care about their feed count. Subscribers are the life and soul of a blog and if you can get in front of an audience on another site, it’s likely that they’re going to subscribe to your feed. (More on this later).
  • Branding– Research suggests it takes someone eight views of a brand name or logo to have it stored in memory. On the web, your name and your blog are your brand, and guest blogging helps you get them out there in your industry. My own activities with guest blogging have sometimes found me on 3-4 sites all on the same day. This massively pushed my brand around the niche and put my website on the map.

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