Posts Tagged #Email Marketing

Guest Blogging: The Ultimate Guide

Why Guest Blog?

If you’re wondering about the “what’s?” or “why’s?” of guest blogging then they’re going to be covered here. To begin with, let’s explain what guest blogging actually is. In it’s simplest form, guest blogging is the exchange of content from one blogger to another, for a site which the author does not own.

In essence, someone (you, perhaps?) writes content for another website and this act makes you a ‘guest blogger.’ If you’re wondering what you get in return with more specifics than the typical “exposure” response then let me give you a run-down:

  • Links – Links control the web. If you want rankings on Google, you need links. If you want authority in your niche, you need links. If you want traffic from other blogs, you need links. Guest blogging is a fairly easy way to get custom anchor-text, high quality one way backlinks to your website. There are few other techniques so effective.
  • Traffic – There are millions of webmasters out there and they’re all competing for targeted eyeballs online. Guest blogging is not only a way to get one fundamental of the web – links – but also another fundamental: traffic. The difference between someone who makes money online and someone who doesn’t, is generally because one has a website which gets traffic. It’s that important, and guest blogging provides it.
  • Subscribers– Not everything is about web spiders and the big G of course; the readers of a blog are more important than anything else. This, of course, is why so many bloggers care about their feed count. Subscribers are the life and soul of a blog and if you can get in front of an audience on another site, it’s likely that they’re going to subscribe to your feed. (More on this later).
  • Branding– Research suggests it takes someone eight views of a brand name or logo to have it stored in memory. On the web, your name and your blog are your brand, and guest blogging helps you get them out there in your industry. My own activities with guest blogging have sometimes found me on 3-4 sites all on the same day. This massively pushed my brand around the niche and put my website on the map.

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Common SEO Interview Questions And Answers

Common SEO Interview Questions And Answers

With the increasing scope of digital marketing career, SEO jobs became quite popular. If you’re getting ready for SEO interview, here may be a list of a number of the most popular SEO interview questions and answers.

  1. What is SEO?

SEO or Search engine optimization is a set of activities undertaken by people to make their website or web-page more comprehensible/attractive for the search engine algorithm. When a web-page or website is properly optimized, it appears in top positions for the queries on a search engine.

The purpose of SEO is to increase the organic or unpaid traffic to your website or web-page through organic search engine results.

  1. What is on-page & off-page SEO?
  • On-page: The process of optimizing web pages by influencing internal factors like content quality, HTML source code, content structure, keyword density, Meta title and description, page title, URL structure, internal linking, etc. is called on-page SEO.
  • Off-page: Improving the performance of a website on a search engine with the help of external factors like link building, blog directory submissions, forum submissions, social bookmarking, social media engagement, etc. is called Off-page SEO.
  1. Apart from Google what other search engines can you name?

Some of the popular search engines other than Google are:
Bing, Yahoo, Baidu, Ask.com, Vimeo, DuckDuckGo, and Yandex

  1. What is crawling & indexing? 

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What is Drip marketing?

What do you understand by Drip marketing?

Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages typically take the shape of email marketing, though different media also can be used. Drip marketing is distinct from different database marketing in 2 ways: (1) the temporal order of the messages follow a pre-determined course; (2) the messages are dripped in a very series applicable to a selected behavior or standing of the recipient. it’s also generally machine-controlled.

 Media

Email. The foremost usually used kind of drip marketing is email marketing, because of the low value related to causation multiple messages over time. Read more