Posts Tagged Digital Marketing

SEO Basics: What is content marketing?

Content marketing consists of all marketing activities that specialize in creating and sharing information. It should be a part of every SEO strategy, but it’s also crucial for branding. The concept of content marketing is that sharing valuable information may be a good way to attract an audience and to create a brand. Blogging is one among the foremost well-known ways of content marketing. During this post, I’ll explain what content marketing is, why content marketing is very important for SEO and the way you should create a content marketing strategy.

What is Content Marketing?

Sharing valuable information for free of charge is the very essence of content marketing. Your audience will like the knowledge and can perceive you and your company as experts during a particular field. Within the end, your expertise are going to be the rationale why people will buy your products or services. Read more

WordPress SEO: The Only Guide You Need

WordPress SEO: The Only Guide You Need

A lot has changed since I first wrote this article many years ago. It was an article I put so much time and energy into and that stood out beyond anything else other SEO bloggers were writing at the time.

It picked up dozens of links from the top websites.

Looking back, it’s funny to see how lacklustre this content would be today. People just wouldn’t put out an article this “short” or styled in a similar way. It’s funny to watch how much the web has changed.

As many of you will know, I love WordPress. I use it on most of my affiliate sites which make me thousands of dollars per month and I also use it on my blogs, such as this one. I’m certainly not alone when it comes to utilising this CMS though — tens of millions of sites online are powered by the software.

For all the great things there are to be said about WordPress, though, out-of-the-box SEO certainly isn’t one of its strong points. As I use the software so much and make a lot of my income thanks to search engine traffic, I have come to learn what works best in terms of optimizing your WordPress setup.

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