SEO Basics: What is content marketing?

Content marketing consists of all marketing activities that specialize in creating and sharing information. It should be a part of every SEO strategy, but it’s also crucial for branding. The concept of content marketing is that sharing valuable information may be a good way to attract an audience and to create a brand. Blogging is one among the foremost well-known ways of content marketing. During this post, I’ll explain what content marketing is, why content marketing is very important for SEO and the way you should create a content marketing strategy.

What is Content Marketing?

Sharing valuable information for free of charge is the very essence of content marketing. Your audience will like the knowledge and can perceive you and your company as experts during a particular field. Within the end, your expertise are going to be the rationale why people will buy your products or services.

At Gurmeet’s Digital World (GDW), content marketing is one amongst the main things we do. We share our knowledge. We write on SEO on our blog and share this on Social Media and in our newsletter. And although it’d feel contradictory, giving away our knowledge contains a very positive effect on the sales of our online SEO courses. Our audience perceives us as experts (probably through all the blog post we write) and is willing to pay money to urge more of that knowledge.

Why is content marketing important for SEO?

Writing content may be a key aspect of Search Engine Optimization. Google reads your text, indexes the text and ranks it. If you are doing your content marketing correctly, you’ll write plenty of copy associated with the terms your audience is searching for. Your website will pop up more and more often, as you write more blog posts. Overall, your rankings will go up, once you start doing content marketing. And, all of these new visitors are potential buyers. So, additionally to increasing the traffic, content marketing could increase your sales also.

How does one found out a content marketing strategy?

Make sure to believe cornerstone content once you are setting up a brand new content marketing strategy. You must have about 4 or 5 articles that are invaluable to you, your company and your audience. These articles should be informative posts or pages. When you have written these articles (and in fact, you’ll add stuff and alter them over time!), you must write plenty of other blog posts about topics almost like these cornerstone articles. Ensure though, you write each of these new blog posts from another angle or about another subtopic. And don’t forget to link to your cornerstone articles from these blog posts.

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