Search Engine Optimization (SEO) Course

Search Engine Optimization (SEO)

Search Engine Optimization is a process of accelerating the visibility of your website in major search engines. Many folks think that for learning SEO, you would like to have technical knowledge which is totally wrong assumption within the market.. You only got to know the fundamentals of HTML which is roofed within the course content.

Why Website owners choose SEO? Let me offer you an example. Let’s imagine you’re checking out a keyword in Google and you get tons websites within the ranking. Subsequent what you’ll do is click on the web site which comes within the top 3 or top 5 positions. So let’s imagine if there are 100 people that are checking out an equivalent keyword in Google, the web site which is coming within the top position will get tons leads. This is often the advantage of doing SEO. SEO Rankings aren’t fixed. It keeps on changing. 

Advanced and In-Depth SEO Training in Pune

This module is devoted to Search Engine Optimization (SEO), which forms a significant and important a part of Digital Marketing. Under this, you’ll be introduced to the most important search engines, and various aspects associated with them like how they work etc.

You would even be provided an insight into important and core SEO concepts like Keyword research and competition, On-page and Off-Page optimization. The structure of the module is specified by the top of it, trainees won’t just gain the essential knowledge and skills, but also are going to be able to implement them

Syllabus

Gurmeet’s Digital World presents to you, an intensive and practical training programme in SEO- engine Optimization. India’s first ever practical based training programme, in digital domain. As a part of this SEO training in Pune, we specialize in theory and practical training. SEO is nothing but the method of implementing various strategies in sync with the search engine standards, to position higher in search results. Basically, it involves traffic generation to a specific site, through the medium of organic search results. Working during this domain, would involve performing various

TOPICS COVERED

 What are Search Engines and Basics?

  How Search Engines works?

  Popular Search Engines

  Crawlers / Spiders

  Visibility on Search Engines

   What is Website?

   Working of Websites.

   Details about HTTP, HTTPS & FTP.

   How to register Site?

   Hosting of site?

   Domain Extensions and Sub-Domains

   HTML Basics

   What is Keyword?

   What is Keyword Density?

   Various types of Keywords.

   Google trends

   Keyword Proximity

   Keywords Research & Analysis

   Google Sandbox effect

   Meta Tag Optimization

   Image optimization

   Creating/uploading Robots file

   Creating/uploading HTML & XML Sitemap

   Bold & Italic Tag

   What is Page Rank?

   404 Error Redirects

   301 / 302 redirection

   Competitor analysis

   Pre/post-website analysis

   Alexa report

   Some Common SEO tools & plug-ins

   Anchor Text

   Heading tag

   Blog Creation & Posting

   Article Submission

   Search Engine Submission

   Directory Submission

   Free Classifieds

   Forum Postings

   Social Bookmarking

   Documents / PPT & PDF Sharing

   Image Submissions

   Press Releases Submission

   SEO Quake

   Semrush

   Alexa

   Moz

   Whois

   Ashref

   What is Google Panda?

   What is Google Penguin?

   Google Rank Brain

   Google Humming Bird

   Query Deserve Freshness Algorithm

   Canonical Links

   What are Site Links?

   Introduction to Google Analytics

   Creating/uploading Google Analytics code

   Google Analytics Cookies

   Admin Section in Google Analytics

   Dimensions & Metrics

   Various reporting tabs

   What are Sessions, bounce rate, new v/s returning users ?

   Acquisitions from various channels, medium & sources.

   Custom Reporting in Google Analytics

   Goals & Funnels in Google Analytics

   Applying filters in google analytics

   Email Tracking in Google Analytics

   Conversion Tracking in Google Analytics

   What are Annotations in Google Analytics?

   Structure Data

   Schema.org & Microformats.org

   Structured data testing tool

   Rich Cards

   Data Highlighter

   Accelerated Mobile Pages (AMP)

   International Targeting

   Search Analytics

   Remove Url from Google Index

   Crawling Errors

   Fetch as Google

   XML Site map submission

   Robots tester

  Page speed Insight Tool

  Mobile usability Tool

Search Engine Optimization (SEO) Course December 15, 2019