Google PPC Training Course

Google PPC Training Course

In this module, we’ve focused on providing practical social media optimization(SMO) skills to the trainees, to assist them get more traffic and have interaction audience during a better manner, as a part of their Digital Marketing endeavors. It covers strategies and techniques for all the most important and popular social media platforms like Facebook, Twitter, and LinkedIn etc.

Apart from this, the trainees are going to be exposed to the most recent/latest trends in social media, social media tools etc. By the top of this one, trainees will become proficient in Social Media Optimization, and its use for online marketing.

Pay per click advertising is a good way to urge visitors once you need traffic and you would like it now. So it means through organic which is SEO, it’s going to take 7 months to urge your website in top rankings or over that (depends on the competition. That’s not a case in Google Pay per Click, you pay to Google for specific keywords to display your listing in top, and each time a user clicks on the paid listing, you’re charged.

Let’s first discuss what percentage searches you see in major search engines. Let’s take an example of Google. you’ve got Organic Results, than you’ve got Paid Results, Google Places and Google Product Lists Results

Example: You working for a true estate firm. Let’s say XYZ Developer and that they want their website to urge into Google look for a keyword (2 Bhk flats in Pune) keyword is additionally called as query. Now this is able to be very difficult through SEO because it make take months and months to point out in organic. Here comes Google PPC in picture where the builder will create a paid campaign and buy the keyword (2 Bhk flats in pune) and display his ad in search results. Now he will only pay when someone clicks on his paid ad so it’s a win-win situation for all the searcher gets the web site, the real estate company gets one lead, Google generates revenue from this.

TOPICS COVERED

     Ad-Words Account Setup

     Creating Ad-Words Account

     Ad-Words Dash Board

     Billing in Ad-Words

     Bidding Strategies

     CPC, ECPM, CPL & CPA

     Shared Library

     Adnetworks

     Publishers

     Advertisers

     Ad Inventory

     Video Discovery Ads

     Bumper Ads – 6 Sec Ads

     Creating First Campaign

     Understanding purpose of Campaign

     Account Limits in Ad-Words

     Location and Language Settings

     Networks and Devices

     Bidding and Budget

     Schedule: Start date, end date, ad scheduling

     Ad delivery: Ad rotation, frequency capping

     Demographic bidding (Display Only)

     Ad groups and Keywords

     Keywords Targeting

     Quality Score and Its Importance

     Keyword Types (Broad, Phrase, Exact and Negative)

     Placement Targeting

     Topics & Interest based Targeting

    Cost per Click (CPC) strategy

    Cost per Mile/thousand Impressions (CPM) Strategy

    Cost per Acquisitions(CPA) Startegy

    Cost per View (CPV) Strategy

    Return on Ads Spend(ROAS) Strategy

    Target Outranking Share Strategy

    Target Search Page Location Strategy

    Enhanced cost-per-click (ECPC) Strategy

    Cost per Click (CPC) strategy

    Cost per Mile/thousand Impressions (CPM) Strategy

    Cost per Acquisitions(CPA) Startegy

    Cost per View (CPV) Strategy

    Return on Ads Spend(ROAS) Strategy

    Target Outranking Share Strategy

    Target Search Page Location Strategy

    Enhanced cost-per-click (ECPC) Strategy

    Re-marketing

    Affinity Audience Targeting

    In-market Audience Targeting

    Gmail Users Targeting

    Location Based Targeting

    Contextual Targeting

    Conversion Tracking Code

    A/B Testing

    First Click Attribution Model

    Last Click Attribution Model

    Time Decay Attribution Model

    Linear Attribution Model

    Position Based Attribution Model

Google PPC Training Course December 15, 2019