Archive for the Search Engine Optimization Category

Guest Blogging: The Ultimate Guide

Why Guest Blog?

If you’re wondering about the “what’s?” or “why’s?” of guest blogging then they’re going to be covered here. To begin with, let’s explain what guest blogging actually is. In it’s simplest form, guest blogging is the exchange of content from one blogger to another, for a site which the author does not own.

In essence, someone (you, perhaps?) writes content for another website and this act makes you a ‘guest blogger.’ If you’re wondering what you get in return with more specifics than the typical “exposure” response then let me give you a run-down:

  • Links – Links control the web. If you want rankings on Google, you need links. If you want authority in your niche, you need links. If you want traffic from other blogs, you need links. Guest blogging is a fairly easy way to get custom anchor-text, high quality one way backlinks to your website. There are few other techniques so effective.
  • Traffic – There are millions of webmasters out there and they’re all competing for targeted eyeballs online. Guest blogging is not only a way to get one fundamental of the web – links – but also another fundamental: traffic. The difference between someone who makes money online and someone who doesn’t, is generally because one has a website which gets traffic. It’s that important, and guest blogging provides it.
  • Subscribers– Not everything is about web spiders and the big G of course; the readers of a blog are more important than anything else. This, of course, is why so many bloggers care about their feed count. Subscribers are the life and soul of a blog and if you can get in front of an audience on another site, it’s likely that they’re going to subscribe to your feed. (More on this later).
  • Branding– Research suggests it takes someone eight views of a brand name or logo to have it stored in memory. On the web, your name and your blog are your brand, and guest blogging helps you get them out there in your industry. My own activities with guest blogging have sometimes found me on 3-4 sites all on the same day. This massively pushed my brand around the niche and put my website on the map.

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What is DA & PA and How to Increase DA/PA Authority in MOZ

Domain Authority

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs. Read more

Common Mistakes Made When Creating Meta Titles

Mistakes Made When Creating Meta Titles

A Meta title is a very important a part of web site optimization, and it’s distinct from the headline on the page itself. It acts as a name tag for the online web page. The title is displayed on your browser tab and tells you what page you are on. Meta titles are browse by search engine robots and seen by users searching the online. Because of this, it is important to use a title that’s robust for search engines, however is smart to humans surfboarding the online web.

The Meta title won’t to be too necessary for serving to the page rank higher in search engine results. As a result, several webmasters wrote their titles to cater solely to search engine robots, disregard less however they scan to web site guests. However, the trick to writing smart Meta title is to create them sensible and natural to the reader whereas incorporating good keyword usage and making certain relevancy to your website.

What to Avoid

Meta title mishaps will hurt your website’s performance in search results or confuse web users. A number of the foremost common ones include: Read more