Archive for the EMAIL MARKETING Category

What is Drip marketing?

What do you understand by Drip marketing?

Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages typically take the shape of email marketing, though different media also can be used. Drip marketing is distinct from different database marketing in 2 ways: (1) the temporal order of the messages follow a pre-determined course; (2) the messages are dripped in a very series applicable to a selected behavior or standing of the recipient. it’s also generally machine-controlled.


Email. The foremost usually used kind of drip marketing is email marketing, because of the low value related to causation multiple messages over time. Read more