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Archive for the DIGITAL MARKETING Category

Guest Blogging: The Ultimate Guide

Why Guest Blog?

If you’re wondering about the “what’s?” or “why’s?” of guest blogging then they’re going to be covered here. To begin with, let’s explain what guest blogging actually is. In it’s simplest form, guest blogging is the exchange of content from one blogger to another, for a site which the author does not own.

In essence, someone (you, perhaps?) writes content for another website and this act makes you a ‘guest blogger.’ If you’re wondering what you get in return with more specifics than the typical “exposure” response then let me give you a run-down:

  • Links – Links control the web. If you want rankings on Google, you need links. If you want authority in your niche, you need links. If you want traffic from other blogs, you need links. Guest blogging is a fairly easy way to get custom anchor-text, high quality one way backlinks to your website. There are few other techniques so effective.
  • Traffic – There are millions of webmasters out there and they’re all competing for targeted eyeballs online. Guest blogging is not only a way to get one fundamental of the web – links – but also another fundamental: traffic. The difference between someone who makes money online and someone who doesn’t, is generally because one has a website which gets traffic. It’s that important, and guest blogging provides it.
  • Subscribers– Not everything is about web spiders and the big G of course; the readers of a blog are more important than anything else. This, of course, is why so many bloggers care about their feed count. Subscribers are the life and soul of a blog and if you can get in front of an audience on another site, it’s likely that they’re going to subscribe to your feed. (More on this later).
  • Branding– Research suggests it takes someone eight views of a brand name or logo to have it stored in memory. On the web, your name and your blog are your brand, and guest blogging helps you get them out there in your industry. My own activities with guest blogging have sometimes found me on 3-4 sites all on the same day. This massively pushed my brand around the niche and put my website on the map.

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WordPress SEO: The Only Guide You Need

WordPress SEO: The Only Guide You Need

A lot has changed since I first wrote this article many years ago. It was an article I put so much time and energy into and that stood out beyond anything else other SEO bloggers were writing at the time.

It picked up dozens of links from the top websites.

Looking back, it’s funny to see how lacklustre this content would be today. People just wouldn’t put out an article this “short” or styled in a similar way. It’s funny to watch how much the web has changed.

As many of you will know, I love WordPress. I use it on most of my affiliate sites which make me thousands of dollars per month and I also use it on my blogs, such as this one. I’m certainly not alone when it comes to utilising this CMS though — tens of millions of sites online are powered by the software.

For all the great things there are to be said about WordPress, though, out-of-the-box SEO certainly isn’t one of its strong points. As I use the software so much and make a lot of my income thanks to search engine traffic, I have come to learn what works best in terms of optimizing your WordPress setup.

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How to Use Artificial Intelligence in Digital Marketing?

How to Use Artificial Intelligence in Digital Marketing

The use of artificial intelligence in business operations and practices has become a necessary rite of passage into the 21st century. 47% of digitally mature organizations—those with advanced digital practices—already have a defined AI strategy, and 84% of business executives agree that the incorporation of AI allows their company to sustain a competitive advantage.The widespread reach of AI in digital marketing in 2019 proves the importance of this technology in today’s digital landscape. In this blog post, we’ll go over the impact of artificial intelligence in digital marketing and show you how to leverage the power of AI for your own marketing strategy.

How Artificial Intelligence Affects Digital Marketing Read more

Gurmeet’s Digital World

Gurmeet’s Digital World is an digital marketing  Consulting Services in Pune. We also conduct online and class room digital marketing training course in Pune. It is the first institute in India to adapt agency-style learning.

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